American food company Hormel has created a “revolutionary” face mask that smells like bacon.
Hormel, known for its canned meat products like the popular Spam, calls this face mask as the HORMEL BLACK LABEL “Breathable Bacon”, named after its bacon product.
“Breathable Bacon is a revolutionary face mask featuring the latest in pork-scented technology with two-ply multi-fiber cloth to keep the delicious smell of bacon always wrapped around your nose and mouth,” the company announced.
To learn more, watch the video below.
Now through October 28, bacon lovers can visit www.BreathableBacon.com and enter for a chance to receive a free, limited-edition package of Breathable Bacon, “so they can look and smell great wherever they are.”
Hormel Foods will also give back to hunger relief by donating one meal to Feeding America for every request on www.BreathableBacon.com, up to 10,000 meals. Fans can share pictures of their HORMEL™ BLACK LABEL™ Breathable Bacon on social media using #BreathableBacon.
“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy BLACK LABEL® Bacon,” said Nick Schweitzer, Senior Brand Manager for HORMEL® BLACK LABEL® Bacon.
“In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring BLACK LABEL® Bacon closer to our fans.”
HORMEL™ BLACK LABEL™ Breathable Bacon is the latest in a series of technology-led innovations spanning products and distribution from the makers of the HORMEL® BLACK LABEL® brand. Recent innovations have included The Black Market, a multisensory virtual reality experience, the development of a musical experience using the sounds of bacon and creating the world’s first bacon-fueled motorcycle.
For more information about HORMEL® BLACK LABEL® products, recipes and locations to buy, visit www.BlackLabelBacon.com and follow BLACK LABEL® Bacon on Instagram, Twitter and Facebook.